Groupon

Groupon turned the daily deal into a global phenomenon — and the mobile app became the way millions of people found and claimed those deals. Agilevent created that app.

When the work began, Groupon’s mobile experience covered exactly ten cities, each one hard-coded into the product. Every new market was an engineering event. That ceiling was fine for a local experiment; it was useless for a company signing up cities faster than it could ship releases.

We built the Groupon mobile app to remove that ceiling — cities became data, not code, and the app was engineered to onboard new markets as fast as the business could open them. Groupon went from ten hard-coded cities to a worldwide marketplace, with the mobile app as one of its primary storefronts.

Scaling a product past what it was originally built for is most of what we do. Get in touch.