MongoDB

Realm built the mobile database developers actually wanted — a fast, elegant alternative to the clunky storage options mobile teams had lived with for years. But developer tools don’t win on technology alone. They win when developers hear about them, trust them, and adopt them.

That’s where Agilevent came in. Donn Felker advised the Realm Mobile Database team on developer relations, adoption, and advocacy — how to reach mobile developers credibly, grow the platform’s community, and turn users into champions. It was counsel from someone who had spent years earning the trust of that exact audience through books, courses, and podcasts.

Realm’s developer traction did its job: the platform was acquired by MongoDB, where its technology became the foundation of MongoDB’s mobile strategy.

Adoption is a product too — and it can be engineered. That’s our advisory practice. Get in touch.