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Agilevent

Atlantic Records

Donn Felker built Atlantic Records' first tour routing application — later used across the music industry — plus multimedia sites for the label's artists.

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Industry
Music
Engagement
Product Development · Web Engineering

Atlantic Records is one of the most influential labels in music history — and behind the artists is an operation with real logistics problems. Touring is one of the biggest: routing shows across cities, dates, and venues is a puzzle that used to live in spreadsheets and phone calls.

Agilevent’s Donn Felker built Atlantic’s first tour routing application — software that turned tour planning into a system. It worked well enough that it didn’t stay internal: the application went on to be used for multiple clients across the music industry.

Alongside it, Donn created multimedia websites for various Atlantic artists — the front-end, fan-facing web presence for acts whose audiences expected more than a static page.

Same pattern as everything on our client list: find the operational pain, ship the software, watch it spread. Get in touch.